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Marketing Readiness
Explain SCRIMED's value clearly while keeping every healthcare, performance, and compliance statement evidence-backed.
Current posture
Product copy consistently presents governed synthetic evaluations, operational intelligence, human review, and explicit production exclusions.
Public commitments
- State the synthetic evaluation boundary prominently.
- Treat outcome statements as measured pilot evidence, not guarantees.
- Use the claims register before publishing.
Control register
Evidence, required actions, and launch gates stay linked.
active-control
Approved message house
Mission, slogan, audience, product boundary, offers, and claims register are centralized.
Use the claims register as the source of truth for websites, decks, content, events, and partner materials.
- Owner: Brand and product
- Launch gate: Claims review required before publication.
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Outcome and performance substantiation
Time, friction, quality, revenue, and access signals are framed as buyer-validated pilot metrics.
Retain baseline, method, sample, limitations, validation date, approval, and source for every quantified statement.
- Owner: Product, analytics, and legal
- Launch gate: Evidence packet required before quantified publication.
decision-required
Audience and regional review
Buyer segments and priority regions are documented.
Approve audience, region, channel, language, accessibility, and regulatory review before campaign launch.
- Owner: Marketing and regional governance
- Launch gate: Required for each new campaign.
decision-required
Marketing analytics and consent
No broad analytics or behavioral advertising claim is made in the product.
Approve analytics inventory, consent approach, cookie controls, retention, processors, and opt-out path.
- Owner: Marketing and privacy
- Launch gate: Required before adding non-essential tracking.
Prohibited actions
These actions remain blocked.
- Publishing unsupported health, financial, performance, or compliance claims.
- Hiding material limitations or production exclusions.
- Using buyer logos, quotes, or results without written approval.
Authoritative references