external-review-required
Advertising Readiness
Scale awareness without creating unsupported healthcare claims, privacy risk, endorsement risk, or buyer confusion.
Current posture
Approved and prohibited claims are centralized. Paid campaign controls, substantiation packets, targeting policy, and review workflow remain required.
Public commitments
- Use clear disclosures and evidence-backed claims.
- Avoid sensitive-health targeting and PHI collection.
- Route every campaign through claims, privacy, security, and legal review.
Control register
Evidence, required actions, and launch gates stay linked.
external-review-required
Claim substantiation packet
Current outcome language is limited to pilot measurement targets and inspectable product evidence.
Create evidence packet and approval for every express or implied health, performance, financial, comparative, and compliance statement.
- Owner: Legal, clinical governance, product, and analytics
- Launch gate: Required before paid publication.
external-review-required
Disclosures and material limitations
Synthetic-only and no-autonomous-care boundaries are prominent in product copy.
Approve clear, proximate disclosures by format, audience, channel, and region.
- Owner: Legal and marketing
- Launch gate: Required before campaign launch.
external-review-required
Testimonials, endorsements, and results
The July 11 public-site audit found a named Wix testimonial without authorization evidence in the SCRIMED release graph; removal or substantiation is required.
Remove the testimonial or verify typicality, material connections, written permission, result context, and required disclosures before republication.
- Owner: Legal, communications, and customer success
- Launch gate: Required before publishing any endorsement.
decision-required
Targeting, tracking, and landing-page controls
The product app prohibits PHI. The July 11 Wix form audit found three enabled marketing forms without a schema-level no-PHI disclosure; the healthcare-oriented Voice Intake Assistant was disabled, while two general free-text contact forms remain open remediation items.
Add explicit no-patient-information language to every remaining Wix collection surface, approve targeting exclusions, sensitive-data policy, tracking consent, rate limiting, bot protection, landing-page review, and lead retention.
- Owner: Privacy, marketing, and security
- Launch gate: Required before paid campaigns.
Prohibited actions
These actions remain blocked.
- Implying diagnosis, treatment, guaranteed outcomes, or regulatory approval.
- Using sensitive health data for targeting without an approved lawful basis and controls.
- Launching paid traffic before public intake abuse controls are approved.
Authoritative references